What to Post Weekly on Google, Facebook & Instagram

Clinic Content Made Easy: What to Post Weekly on Google, Facebook & Instagram

Feeling stuck on what to post on your clinic’s social media? You’re not alone.

Many health professionals freeze up when it comes to content creation—but your community can’t engage with you if you’re invisible.

Here’s your no-fluff guide to posting smart, simple, and search-boosting content every week.

1. Weekly Posting Plan (4 Types of Content)

Week 1 – Educational Tip
Share a stretch, home care tip, or myth-busting fact.

Week 2 – Clinic Behind-the-Scenes
Introduce a staff member, show your room setup, or post a day-in-the-life clip.

Week 3 – Patient Testimonial or Google Review
Screenshot and thank the reviewer (with permission if named).

Week 4 – Promotion or Booking Reminder
Mention your availability, seasonal rush, or featured service.

✅ Cycle this 4-week structure and you’ll always have something meaningful to post.

2. What Works Best on Each Platform

Google Business Profile

• Weekly updates (helps local SEO)
• Post with call-to-action links to your site

Facebook

• Longer posts (100–200 words) with photos
• Great for educating and storytelling

Instagram

• Use Reels for tips or setup tours
• Post quotes and before/after pics in your feed

✅ Tip: Use Canva templates to keep your look consistent.

3. Don’t Forget These Bonus Posts

• Holidays and clinic closures
• Community involvement (charity, local events)
• New services or certifications
• Polls or Q&As in Stories

Get our 30-Day Content Calendar — and take the guesswork out of social media.

🧠 Final Thought from Henry:

You don’t need to go viral. You just need to stay visible.

With a plan in place, your content becomes consistent—and your brand becomes unforgettable.

northtormt.com/ — Helping You Post with Purpose, Not Pressure.