How One Clinic Boosted Revenue

How One Clinic Boosted Revenue 40% with Email Reminders and Reactivations

One of the biggest revenue leaks in para-medical clinics isn’t lack of new patients—it’s letting existing ones disappear.

That’s exactly what one Ontario-based RMT clinic discovered before making a simple change: they started using automated email reminders and reactivation campaigns.

Within 3 months, their monthly revenue jumped by 40%.

Here’s how they did it—and how you can do the same.

1. Rebook Before They Leave

• Always suggest the next appointment before they leave the room
• Use scripts like “Let’s keep your progress going. Would next Wednesday work?”
• Add the booking right into JaneApp or Noterro at checkout

✅ This one move alone increased rebooking rates by 20%

2. Automate Friendly Reminders

• Set up text/email nudges 24–48 hours before appointments
• Include easy rescheduling links
• Reinforce their goal (e.g. “You’re halfway to your posture reset!”)

✅ Missed appointments dropped by 35% after reminders were personalized

3. Run Monthly Reactivation Emails

• Pull a list of patients who haven’t visited in 60–90 days
• Send a short, friendly check-in like:

“We noticed it’s been a while. How are you feeling? Let’s get you back on track.”

• Include a direct booking link and new service offers

✅ Reactivation emails added 12% more bookings monthly

4. Track and Improve Results

• Review your software’s reports weekly
• A/B test subject lines or messages
• Adjust timing based on your patients’ preferences

✅ This clinic now averages 18% more monthly visits—without spending more on ads

Watch the client case study — and see how small systems drive big wins.

🧠 Final Thought from Henry:

Marketing isn’t always about attracting strangers.

Sometimes, it’s about bringing back the people who already know, like, and trust you.

northtormt.com/ — Helping Clinics Reactivate, Reconnect, and Rebook with Ease.