What to Post Weekly on Social Media

Done right, limited-time offers can drive urgency and boost bookings.

Done wrong, they can feel spammy—or worse, damage your credibility.

Here’s how to run seasonal or time-sensitive promos that sound helpful, not pushy.

1. Tie It to a Real Reason

Whether it’s “Back to School Reset” or “End of Year Insurance Use-It-Or-Lose-It,” the offer should feel relevant—not random.✅ Use language like: “To celebrate [season/event], we’re offering X through [date].”

2. Limit the Offer Honestly

Scarcity drives action—but it must be authentic.

✅ “Only 10 new patient slots available” or “Offer valid through Sept 30”

Never fake urgency. Your trust matters more than a quick sale.

3. Make It Easy to Say Yes

• Use simple language (“Book now and save”)
• Offer a clear benefit (“$25 off your first visit” or “Free mobility screen with massage”)
• Include direct booking links in all promo posts/emails

✅ Bonus: Use a landing page to track and measure interest

4. Promote It Strategically

• Post across your Google, Facebook, Instagram, and email list
• Use your chatbot (like Ask Ruby) to mention it to site visitors
• Remind your front desk team to mention it when patients call

Download our Promo Planning Template — and craft your next irresistible, on-brand offer.

🧠 Final Thought from Henry:

You don’t need to “sell hard” to fill your schedule.

You just need to speak clearly, offer value, and make it easy to act.

northtormt.com/ — Helping You Market Ethically, Effectively, and with Heart.